How to Quickly and Easily Clean Up Your Online Presence - DigiGrin | Digital Marketing Agency
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How to Quickly and Easily Clean Up Your Online Presence

Below you will find the process that we follow to clean up your online presence and improve your search engine ranking.

But the best part is that you can do it too! Even though we like to call ourselves internet magicians, the truth is that we are just the people that do this for a living (and nerd out about it on the side). If all you need is this guide to clean your presence up, well then we are happy to share a little internet magic with you! And if you decide you’d rather pay someone else to do it, then we invite you to schedule a free consultation.

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A Few Key Terms

Online Presence

Your online presence is a term that refers to all the places that information about your business or brand exists online. That may seem like an incredibly small or large amount of information to sort through depending on the current state of your brand’s online presence, so we have pinpointed the platforms and steps you can focus taking to quickly and easily drive more impressions to your site from Google.

Monthly Search Volume

This is the number of searches for a given keyword for a month. It’s important to target keywords in your content that have a substantial search volume – if no one is searching for your target keywords, then no one will find your content. What is “substantial” will depend on trends in your industry and is usually determined by looking at a long list of keyword data and sorting it by monthly search volume.

Average Position

This is the average of the placement of your website or profile from the top placement of 1 in Google search. Note: there are about 10 results per page, so to find the average page, just divide the average position by 10.

Impression

How often your website or profile is shown as a result to a Google query. An impression is counted each time your website or profile is shown on a search result page. This position of the impression determines it’s quality – the higher up the impression is in search, the more likely it is to become a click.

Click

This is the amount of times that visitors clicked through to your site or profile from a Google search.

Click Through Rate

The number of clicks divided by the number of impressions. This gauges the quality of your Google impressions.

Visit

A visit is counted when a visitor arrives at your website. A visit counts each time a visitor navigates to the site.

Visitor

This is someone who goes to/views your website.

Let's Dive In

As you go through this process, ask yourself the following questions: how am I set up online? What can be improved upon? How is my target market searching for your products or services? Are they finding you?

Even if you only come up with the three next things you can do to improve your ranking, these few steps can sometimes make all the difference you need to move you into the spotlight.

Step One: Keyword Research

Start with figuring out exactly what your ideal customers are searching for online when they are looking for products or services like yours.

Our team utilizes Keywords Everywhere to gather data on the Monthly Search Volume, Cost Per Click, and Competition of various target keywords. We begin with a few educated guesses (depending on industry) and then build that list based on the recommended keywords from Keywords Everywhere.

You will want to make build your keyword list in a program like Excel or Google Sheets so that you can sort it based on monthly search volume. You are looking for which keyword combination will put you in front of the largest amount of appropriate people in Google search. That means that want keywords with higher Monthly Search Volume, but you also don’t want to utilize keywords that are too broad for your target audience.

Step 2: Set Up Google Search Console

Start with the top ten pages on your website.

But what about the other pages? If you have more than ten, put them on your “when I have time” list and leave it for when you finish these steps. Honestly, you will have so many more ideas of how to improve them for SEO by the time you finish this process that it’s better to wait anyway.

What are meta titles and descriptions? Take a quick detour before reading further to get it straight from the horse’s mouth! Here are Google’s explanations and recommendations regarding titles and descriptions: support.google.com

With your research from step one, you can write meta information with appropriate keywords for your website. After

 

Step 3: Standardize Your Business Information

Down to the punctuation and capitalization.

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Step 4: Meta Titles and Meta Descriptions

Start with the top ten pages on your website.

But what about the other pages? If you have more than ten, put them on your “when I have time” list and leave it for when you finish these steps. Honestly, you will have so many more ideas of how to improve them for SEO by the time you finish this process that it’s better to wait anyway.

What are meta titles and descriptions? Take a quick detour before reading further to get it straight from the horse’s mouth! Here are Google’s explanations and recommendations regarding titles and descriptions: support.google.com

With your research from step one, you can write meta information with appropriate keywords for your website. After

 

Step 5: Edit Your Website Copy

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Step 6: Update Your Facebook Profile

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Step 7: Update Your Instagram Profile

Relatable & Searchable Social Media

Instagram is one of the most popular social media platforms, used all over the world. The platform offers users a more laid-back style of sharing content and engaging followers. It’s a place where users can approach engagement with audiences in a more approachable and relatable way, versus traditional advertisement.

Instagram also happens to have a great built-in search functions that act like a self-contained search engine, so applying general SEO best practices into your Instagram profile is east and intuitive. Optimizing your profile in the 150 characters allowed, is key increasing your Instagram reach Here are a few key tips to increase SEO:

  • Create a recognizable and searchable @Username and profile name. First you’ll want to pinpoint your main keyword, then…use it! By using keywords in your name, you’ll pop in keyword search and tag search results for that word. The username can be a max of 30 characters, so use them responsibly.
  • Make your profile public
  • Add alt tags to all grid photos
  • Insert a trackable link in your bio, mainly, your website, Shopify store or linktree
  • All bio information needs to utilize secondary keywords
  • Utilize emojis, make your profile and brand fun

 

Step 8: Update Your Yelp Business Profile

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Step 9: Update Your Google My Business Profile

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Step 10: Submit a Sitemap

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For example, if you are a wedding photographer then you may compare the monthly search volumes of “wedding photographer” and “photographer” and see that the latter has more than the former; yet you wouldn’t want to attract everyone who is looking for a photographer but rather those looking specifically for a wedding photographer. Therefore, you would utilize “wedding photographer” instead of “photographer.”

 

Step 11: Track the Results

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Still need some help unlocking the magic of the internet?