How to Quickly and Easily Clean Up Your Online Presence
Below you will find the process that we follow to clean up your online presence and improve your search engine ranking.
But the best part is that you can do it too!
Even though we like to call ourselves internet magicians, the truth is that we are just the people that do this for a living (and nerd out about it on the side). If all you need is this guide to clean your presence up, well then we are happy to share a little internet magic with you! And if you decide you’d rather pay someone else to do it, then we invite you to schedule a free consultation.
A FEW KEY TERMS
Online Presence
Your online presence is a term that refers to all the places that information about your business or brand exists online. That may seem like an incredibly small or large amount of information to sort through depending on the current state of your brand’s online presence, so we have pinpointed the platforms and steps you can focus taking to quickly and easily drive more impressions to your site from Google.
Average Position
This is the average of the placement of your website or profile from the top placement of 1 in Google search. Note: there are about 10 results per page, so to find the average page, just divide the average position by 10.
Click
This is the amount of times that visitors clicked through to your site or profile from a Google search.
Click Through Rate
The number of clicks divided by the number of impressions. This gauges the quality of your Google impressions.
Monthly Search Volume
This is the number of searches for a given keyword for a month. It’s important to target keywords in your content that have a substantial search volume – if no one is searching for your target keywords, then no one will find your content. What is “substantial” will depend on trends in your industry and is usually determined by looking at a long list of keyword data and sorting it by monthly search volume.
Impression
How often your website or profile is shown as a result to a Google query. An impression is counted each time your website or profile is shown on a search result page. This position of the impression determines it’s quality – the higher up the impression is in search, the more likely it is to become a click.
Visit
A visit is counted when a visitor arrives at your website. A visit counts each time a visitor navigates to the site.
Visitor
This is someone who goes to/views your website.
STEP 1: KEYWORD RESEARCH
Start with figuring out exactly what your ideal customers are searching for online when they are looking for products or services like yours.
Our team utilizes Keywords Everywhere to gather data on the Monthly Search Volume, Cost Per Click, and Competition of various target keywords. We begin with a few educated guesses (depending on industry) and then build that list based on the recommended keywords from Keywords Everywhere.
You will want to build your keyword list in a program like Excel or Google Sheets so that you can sort it based on monthly search volume. You are looking for which keyword combination will put you in front of the largest amount of appropriate people in Google search. That means that want keywords with higher Monthly Search Volume, but you also don’t want to utilize keywords that are too broad for your target audience.
STEP 2: SET UP GOOGLE SEARCH CONSOLE
Start with the top ten pages on your website.
But what about the other pages? If you have more than ten, put them on your “when I have time” list and leave it for when you finish these steps. Honestly, you will have so many more ideas of how to improve them for SEO by the time you finish this process that it’s better to wait anyway.
What are meta titles and descriptions? Take a quick detour before reading further to get it straight from the horse’s mouth! Here are Google’s explanations and recommendations regarding titles and descriptions: support.google.com
With your research from step one, you can write meta information with appropriate keywords for your website.
STEP 3: STANDARDIZE YOUR BUSINESS INFORMATION
Down to the punctuation and capitalization.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 4: META TITLES AND META DESCRIPTIONS
Start with the top ten pages on your website.
But what about the other pages? If you have more than ten, put them on your “when I have time” list and leave it for when you finish these steps. Honestly, you will have so many more ideas of how to improve them for SEO by the time you finish this process that it’s better to wait anyway.
What are meta titles and descriptions? Take a quick detour before reading further to get it straight from the horse’s mouth! Here are Google’s explanations and recommendations regarding titles and descriptions: support.google.com
With your research from step one, you can write meta information with appropriate keywords for your website.
STEP 5: EDIT YOUR WEBSITE COPY
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 6: UPDATE YOUR FACEBOOK PROFILE
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 7: UPDATE YOUR INSTAGRAM PROFILE
Relatable & Searchable Social Media
Instagram is one of the most popular social media platforms, used all over the world. The platform offers users a more laid-back style of sharing content and engaging followers. It’s a place where users can approach engagement with audiences in a more approachable and relatable way, versus traditional advertisement.
Instagram also happens to have a great built-in search functions that act like a self-contained search engine, so applying general SEO best practices into your Instagram profile is east and intuitive. Optimizing your profile in the 150 characters allowed, is key increasing your Instagram reach Here are a few key tips to increase SEO:
Create a recognizable and searchable @Username and profile name. First you’ll want to pinpoint your main keyword, then…use it! By using keywords in your name, you’ll pop in keyword search and tag search results for that word. The username can be a max of 30 characters, so use them responsibly.
- Make your profile public
- Add alt tags to all grid photos
- Insert a trackable link in your bio, mainly, your website, Shopify store or linktree
- All bio information needs to utilize secondary keywords
- Utilize emojis, make your profile and brand fun
STEP 8: UPDATE YOUR YELP BUSINESS PROFILE
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 9: UPDATE YOUR GOOGLE MY BUSINESS PROFILE
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 10: SUBMIT A SITEMAP
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
STEP 11: TRACK THE RESULTS
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.
Still need some help unlocking the magic of the internet?
Find out how DigiGrin can help. Let’s start off with a free, one-hour consultation to help you figure out what your next steps should be. Use the link below to schedule a consult with Amber, our Founder & Digital Marketing Director.